Milan | Contemporary Perspectives on Designer Ceramics
Together with Daqora, https://www.instagram.com/daqora/?hl=en a design showroom dedicated to high-quality materials, we visited the Milan showrooms of renowned ceramic brands: Atlas Concorde, Ragno, and Iris FMG.
Each showroom stood out through a carefully articulated curatorial concept, transforming the space into an extension of the brand’s identity. The presentation of materials was thoughtfully designed as an experiential journey, emphasizing coherent spatial compositions and scenographies that highlight both detail and the overall environment.
We were particularly impressed by Iris FMG, where advanced technology is seamlessly integrated with ceramic cladding. Their innovative approach transforms the TV area into a contemporary focal point, where technology and ceramics merge into a unified plane. This groundbreaking solution was also showcased at the Milan Design Fair 2024, highlighting the brand’s commitment to pushing the boundaries of ceramic applications.
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